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McDonald’s won the Grand Prix, the evening’s greatest marketing campaign award, for its “Step into McDonald’s” system, which tapped lover-pushed fashion to co-develop a new attire model with Gen Z-favored shoe model copyright.
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Situation STUDY: The good results of McDonald's Children's Day marketing campaign in China may be attributed to the power of Tremendous fans, an efficient collaboration with Mr Doodle, and also the development of a confined-version product or service that managed to pique collective interest.
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